Agencies
Client work, checked before it leaves the building.
For agencies. The draft uses the client’s files and the client’s terms. The person who owns the account approves it before you send.
Sample
Client draft · Headings
Headings stay in sentence case.
From the client’s files to a draft you can defend.
Your client can ask where a sentence came from. The margin is the answer.
01
Start from their files
The brief, the brand guide, and prior work. The draft is not a generic voice with the client’s name swapped in.
02
Draft in their terms
A brief, a procedure, or a pass against the brand guide. The language comes from the files they gave you.
03
Check each claim
The margin shows what the client’s material supports and what still needs a source.
04
The owner reviews
The person accountable for that client approves the file before it is sent.
Playbooks for client delivery.
Save the job once, then run it on the next client with their files in place of the last ones.
Project Brief Writer
Takes the kickoff details and writes the brief, then holds it for stakeholder review before anyone shares it.
Reviewer: Stakeholder review
Brand Voice Auditor
Reads the brand guide, flags lines that miss it, and rewrites those lines so the draft reads like the client.
SOP Generator
Turns a process description into numbered steps, then waits for the process owner to approve before it is published.
Reviewer: Process owner review
Design partner
Bring one document.
We sit with a small number of teams and run their own file: a proposal, an article, or a client draft. You see the margin notes on your words.