Content teams
Publish after the claims are checked.
For content teams. The article and the short posts start from your brief and your sources. An editor approves them before they are scheduled.
Sample
Draft · Opening
The campaign launches in every region on the same day.
From a brief to a draft an editor can approve.
Research, draft, check, then a person. Publishing is the last step, not the first.
01
Start from the brief
Topic, audience, and the sources the team already trusts. The draft does not invent a citation.
02
Draft the piece
An outline, the article, and the short posts for the channels you named.
03
Check each claim
Supported, Needs source, or Contradicted. The source passage sits in the margin, and the citation opens to the page.
04
An editor reviews
Nothing is scheduled until someone on the team approves the calendar or the sequence.
Playbooks for a publishing week.
Use one when the job repeats. The review step is part of the playbook when the product has one.
Blog Campaign Agent
Gathers sources, outlines the article, writes the draft, then writes the short posts. An editor still approves before you publish.
Email Sequence Writer
Writes the sequence from the audience and the goal, then holds it for review before delivery.
Reviewer: Review
Social Media Manager
Builds the calendar from the brand voice and the topics, then waits for the calendar review before anything is scheduled.
Reviewer: Review calendar
Design partner
Bring one document.
We sit with a small number of teams and run their own file: a proposal, an article, or a client draft. You see the margin notes on your words.